Manpower Group Channel Marketing Manager in Texas

Channel Marketing Manager

The Channel Marketing Manager will play a key role in helping Value Added Distributors (VAD) and Master Agents develop strategic marketing plans. Mitel's most successful partners recognize the importance of a well-executed marketing plan - and hence, why we need to be proactive in gaining widespread adoption in the partner community. This individual will leverage, develop and enhance a variety of programs driving demand generation and revenue growth for Mitel in North America.

The ideal candidate will be instrumental in developing relationships and understanding the business models of their assigned Distributors and Master Agents. Key performance indicators will reside in the ability to positively impact the sales funnel and influence revenue growth. The Channel Marketing Manager will establish and manage marketing plans and budgets, while promoting awareness of the Mitel brand.

Responsibilities:

  • Develop quarterly marketing strategies and plans with VAD's, Master Agents and Mitel business goals

  • Assist partners with the execution of Mitel marketing campaigns and program as needed with the goal of making partners self-sufficient in executing a marketing strategy

  • Leverage all best practices/tools - examples: lead generation, webinars, events etc.

  • Act as the Marketing "Subject Matter Expert" while coordinating efforts with partners, Corporate Marketing, Channel Sales, Alliance Marketing and other Mitel field and corporate teams

  • Provide tracking, measurement and reporting on the metrics of the channel marketing programs and campaigns

  • Develop annual marketing calendar and quarterly review process and dashboards for assigned partners

  • Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand generation goals

  • Provide local support for events and coordinate Mitel resources as needed

  • Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns

  • Drive attendance in executing field events such as demand generation, webinars, advisory councils etc.

  • Experience in multiple facets of marketing activities including marketing campaigns, marketing programs, E-marketing, SEM/ SEO, social media, etc.

  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with or through channel partners

  • Must be a team player and work well with others

  • Hands-on experience with sales and marketing automation systems including SFDC and Zift solutions

  • Excellent communications and presentations skills

  • Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization

  • Proven track record of working independently and with sales teams and multiple levels of management

  • Experience in managing budgets and reporting, including Microsoft Excel

  • Understanding of two tier channel model and MDF programs helpful

  • Ability to travel 20%-40%

  • 3+ years' experience with field marketing, channel marketing or channel sales background

Education:

  • Education: BA or BS minimum

Mitel is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis